The personal pc (PC) market in Thailand is predicted to increase by 7.9% this year, pushed by the rising demand from companies seeking digital transformation, according to IDC Thailand’s market analyst. The first quarter of 2023 noticed the market contract by 20.3% year-on-year, but it experienced a 12.9% progress quarter-on-quarter because of consumer spending through the government’s “Shop Dee Mee Kuen” scheme.
Puwanart Pientanyakij, a market analyst for system research at IDC Thailand, referred to the IDC Worldwide Quarterly PC Device Tracker, which indicated that Thailand achieved 566,000 unit gross sales within the first quarter. The client section led the decline, with shipments dropping 31.1% year-on-year to 339,000 models.
IDC Thailand acknowledged that vendors have been concentrating on lowering channel inventory since last yr, following the decrease in demand after the pandemic. Most market gamers successfully lowered their stock to under 14 weeks of inventory, enabling them to extend the sell-in of recent gaming notebooks with the latest era of graphic playing cards. The Shop Dee Mee Kuen scheme additionally helped revive shopper demand.
In the primary quarter, the industrial segment experienced a 4.1% year-on-year growth and a 5.2% sequential progress, reaching 226,000 unit sales. This progress was attributed to public sector spending prior to the May election and enormous enterprises, notably in the banking sector, investing in PC renewals, security, and knowledge transformation.
Regarding the top-five market share in the first quarter, HP Inc secured 18.5% because of its advertising marketing campaign, which helped handle inventory and increase new client shipments. HP additionally closed a number of offers within the public sector and a very large business phase. Lenovo ranked second with 17%, however it took the lead in the commercial market due to a number of wins within the public sector and enterprise phase.
Asus secured third place with a 15.8% share and maintained its position because the market leader in the shopper market. Model benefited from launching new gaming devices, which helped it lead branded gaming notebooks within the first quarter of 2023.
Dell Technologies ranked fourth with a 13.1% market share. Despite most of Dell’s tasks being delivered within the previous quarter, it was one of the few manufacturers to indicate year-on-year progress in commercial notebook shipments as a end result of several deals in the company market.
Acer Group claimed fifth place with a 10.7% share. The vendor closed several deals in the public sector and very giant enterprise segments, while specializing in correcting channel inventory in the client section, reported Bangkok Post. Puwanart said…g

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